Chapter 2 -The Building Blocks
It is difficult to describe the creative process that goes into any artwork, let alone one which embodies a range of subjects such as SalamMobile- Rumi. Though it has been a short while since I have finished the project, it is difficult to trace ones footstep and identify the first motif or design that started the journey. I can’t exactly recall why I made one choice over the other and neither can I claim that all my choices have been correct or whether on hindsight, if given an opportunity again; I would not design things differently.
The purpose of these notes is to provide a glimpse of the thought process; and to describe the aspirations and emotions behind the design. I hope that armed with this background information; the viewer would have a better appreciation of the overall design concept.
Rumi draws its inspiration from Truck Art. Originating in south east Asia, the truck art is an indigenous art form in which vehicles are decorated with complex floral patterns, graphic designs, portraits and poetic calligraphy, in the most radiant and innovative manner.
The history of decorating carriages in the sub-continent goes back hundreds of years when the people of stature decorated their ‘howdah’for travel. These ornate carriages or mobile thrones were positioned on the back of elephants or camels and were decorated with precious metals and jewels. Howdahs were designed to project power and wealth, and the motifs comprised of floral patterns, peacock symbols to signify royalty..
The restrained version of “Truck art” as we know it today, first appeared in the subcontinent in the early 1940's when Sikh Lorry drivers started painting their trucks with the portrait of their Gurus for good luck. After the partition in 1947, truck decorations in Pakistan evolved further, initially with the introduction of religious symbols and calligraphy followed by political slogans and then in the 1970's as full-fledged ‘pop art’ movement where the images and calligraphy started engulfing the whole vehicle. Today ‘Truck art’ is an established art genre in Pakistan and has evolved beyond the trucks into furniture, fashion-pretty much everything or anything which is paintable.
While the car is painted in truck art style, Rumi's design is intended to evoke inquiry and transcends beyond mere visual aesthetics; which is a hall mark of truck art, to a role of a storyteller.
The motifs are designed to send the viewers into different trajectories by providing them with small snippets of information and inciting them to explore the topic further. I would hope that in today’s technology savvy world, this would not be difficult task.
From my prospective, if at the end of the day; I am able to prompt 10% of the viewer to explore the concepts further and assimilate what is being said, my work will be done.